Invite a Friend Campaign Branding

Type of Work: Graphic Design, Branding
Company: Girl Scouts of Western Ohio
Programs Used: Adobe Illustrator, Adobe InDesign
Completed: Fall 2017

In 2017, I rebranded the Girl Scouts of Western Ohio Add-a-Girl campaign to Invite a Friend. Previously, staff members had been calling the campaign various names, like Add a Girl, Add a Friend, Invite a Friend, and Invite an Adult. I streamlined the campaign to Invite a Friend, created new graphics that match the local Early Bird and national G.I.R.L. (Go-getter, Innovator, Risk-taker, Leader)™ campaigns, and designed an accompanying patch.
I utilized the G.I.R.Lcolors to make zoo animals that symbolize both the girl-member component and the adult-member component of the Invite a Friend campaign. The giraffe and zebra symbolize the adult members, while the elephant and hippo symbolize the girl members.