GSWO Blog Redesign

Type of Work: Web Design
Company: Girl Scouts of Western Ohio
Program Used: WordPress
Completed: Summer 2016


When I stared at Girl Scouts of Western Ohio, I took over the GSWO Blog, which had previously been run by the Program and Partnerships department. It was designed on WordPress.com and was only targeted at volunteers.
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As part of the new digital marketing strategy, I redesigned the website using a responsive WordPress theme and had the site migrated from WordPress.com to self-hosted WordPress.org. The new look and feel was a balance of a cleaner, more professional aesthetic and the fun, girl-focused brand synonymous with Girl Scouts.
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I also expanded the niche to include parents and girls, increasing the posting schedule from one post per week to two or three posts per week.
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