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GSWO Blog Content Marketing

Type of Work: Writing, Graphic Design
Company: Girl Scouts of Western Ohio
Programs Used: WordPress, Adobe InDesign, Adobe Photoshop
Timeframe: 2016-Present

When I stared at Girl Scouts of Western Ohio, I took over the GSWO Blog, which had previously been run by the Program and Partnerships Department, who focused on targeting volunteers.
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As part of the new digital marketing strategy, I expanded the niche to include parents, girls, and alums, working with other departments to research, draft, design, edit, and promote helpful content for our members.

One of my blog posts was featured on the national Girl Scouts of the USA website under the Tips for Troop Leaders section.
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