Girl Scouts of Western Ohio Parent Welcome Email Series

Type of Work: Email Marketing, Writing
Company: Girl Scouts of Western Ohio
Programs Used: Salesforce Marketing Cloud, Adobe Photoshop
Completed: Fall 2019


As an extension of the Parent Welcome Email, I created an email welcome series for parents and caregivers of Girl Scouts. I piloted the content with parents of Daisies (kindergartners and first graders) and expanded it a year later for all age levels.

The series of nine emails runs over the course of six months, and includes more in-depth information for new Girl Scout parents.
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Email 1 – Parent Welcome Email
Email 2 – What to Expect as a Girl Scout Parent [Daisy | Brownie | Junior | Cadette | SeniorAmbassador]
Email 3 – Your Girl Scout Questions, Answered! [Daisy | Brownie | Junior | Cadette, Senior, & Ambassador]
Email 4 – All Things Finances [Daisy | Brownie | Junior | Cadette, Senior, & Ambassador]
Email 5 – A Timeline of the Girl Scout Year [Daisy & Brownie | Junior | Cadette, Senior, & Ambassador]
Email 6 – Girl Scout Lingo: What does that mean?! [Daisy | Brownie | Junior | Cadette, Senior, & Ambassador]
Email 7 – Girl Scout Traditions & History: An Overview [Daisy, Brownie, & Junior | Cadette, Senior, & Ambassador]
Email 8 – Extending the Girl Scout Experience Beyond Troop Meetings [Daisy | Brownie | Junior | Cadette, Senior, & Ambassador]
Email 9 – Progressing through the Girl Scout Leadership Experience [Daisy | Brownie | Junior | Cadette, Senior, & Ambassador]