Type of Work: Web Design, Writing, Branding
Company: Girl Scouts of Western Ohio
Programs Used: WordPress, Adobe Photoshop, Adobe InDesign
Completed: January 2019
In the fall of 2018, I worked with cross-functional teams to build a WordPress website showcasing Girl Scouts of Western Ohio camp properties and programs. Much of the information was not previously available online and therefore had to be created from scratch, including information to help them prepare for camp, outdoor resources, and tours of our six camp properties.
After determining the best content structure, I interviewed outdoor program staff, camp rangers, and senior leadership to develop the content for the website, including writing, coding, and graphic design.
After three months of drafting, reviewing, and editing, we launched the website in time for summer camp registration to open in January of 2019. We received several calls and emails from parents who said the registration process was much smoother that year thanks to the way the information was structured on the new website.