Type of Work: Branding, Graphic Design, Web Design, Writing
Company: And Possibly Dinosaurs
Programs Used: Adobe Photoshop, Adobe Illustrator, Adobe InDesign, WordPress
Completed: Fall 2017
I designed and launched my online blog in 2014 to help female entrepreneurs navigate the technical side of blogging and design. In the fall of 2017, I rebranded from a strictly technical, tutorial-style blog to a wider niche that includes lifestyle content.
I wanted the new brand to be a better reflection of who I am as a person. The old colors were very bright, and the fonts were loud and in your face. However, if you look around my house and in my wardrobe, I gravitate toward muted colors and neutrals. There was a disconnect between me as a person and my brand, and I wanted to close that gap.
I also wanted my audience to be comfortable when they came to my site. I wanted to have easy-to-understand and easy-to-read graphics, and I wanted the whole experience to be calming. The content I write about (tech tutorials, mostly) can be quite stressful, so bright colors can aggravate that. I don’t want my audience to be even more stressed than they already are, so muted colors were the way to go.
The colors are much lighter and calmer, and the script font is cleaner than before. However, the dinosaur and logo setup are the exact same, which makes a connection to my previous brand and helps people who were familiar with the old brand make the connection to the new one.
To view the live website, visit andpossiblydinosaurs.com.