About Caitlin

Caitlin Honard

Digital Marketing Professional

My name is Caitlin Honard, and I'm a digital marketing professional who specializes in social media and content marketing. I currently work at Girl Scouts of Western Ohio to expand our external audience and engage our membership base through social media outreach and email marketing strategy. I have a strong track record in evolving with the ever-changing internet, implementing new and innovative methods along the way. 

My digital marketing experiences have led me toward a specific interest in content marketing. It enables organizations and companies to reach new audiences and develop more personal relationships with members and customers, whether through email outreach or public blog posts. With my existing knowledge and creative, out-of-the-box thinking, I'm excited to explore all of the possibilities that content marketing provides.

  • Email caitlin@caitlinhonard.com
  • Phone + 1 616 301 5602

experience

Digital Marketing Manager - Girl Scouts of Western Ohio

2016 - Current

In 2016, I joined the Marketing and Communications team at Girl Scouts of Western Ohio (GSWO) as the Digital Marketing Manager. GSWO serves nearly 39,000 girls in a 32-county area throughout western Ohio and southeast Indiana, with the support of nearly 10,000 dedicated volunteers.
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Duties and accomplishments include:
• Creating a 6-month series of emails welcoming new parents and caregivers to Girl Scouts of Western Ohio, segmenting information based on audience
• Collaborating with cross-functional departments to write and build welcome emails for six different audiences with helpful information for new members
• Writing, editing, and maintaining an editorial calendar for the GSWO Blog, with an overall focus on customer service to parents, caregivers, and volunteers
• Segmenting our most popular newsletter by girl’s grade level to provide only the most relevant content to parents and caregivers
• Consistently meeting deadlines and establishing strong working relationships with coworkers while working remotely
• Rebranding the GSWO Instagram account, @girlscoutswoh, and tripling the Instagram following
• Presenting on Instagram strategy to marketing professionals from other Girl Scout councils at the national Girl Scouts MarComm Conference in June 2017
Rebranding the Early Bird spring renewal campaign, incorporating national branding and messaging with a new spin that would excite both volunteers and girl members
• Adapting the Early Bird spring renewal campaign incentives, resulting in a 300% increase in renewals in the first phase of the campaign
• Experimenting with Facebook advertising during peak membership registration periods, decreasing the cost per acquisition from $32 to $12 in four months

Founder / Owner - And Possibly Dinosaurs

2014 - Current

I designed and launched my online blog in 2014 to help female entrepreneurs navigate the technical side of blogging and design.
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Duties and accomplishments include:
• Writing new content weekly on topics including blogging, design, and career advice
• Increasing traffic by 700% with social media outreach and SEO
• Planning and maintaining universal content calendar, including blog, social media, and email content
• Growing email list through free worksheets and workbooks for subscribers
• Presenting information on social media as primary on-camera presence
• Photographing DIY projects for blog content
• Creating all marketing collateral
• Facilitating all social media channels
• Named a Best Site for Digital Marketing on the 2018 100 Best Sites for Solopreneurs by One Woman Shop

Marketing Manager - Applied Imaging

2013 -2016

In 2013, I was hired as the first internal marketing manager at Applied Imaging. I grew the department from scratch and helped the company grow from a $42 million company in 2013 to a $56 million company in 2015 while partnering with an advertising agency.
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Duties and accomplishments included:
• Writing parody song for and project managing a $25k sing-a-long video to illustrate company culture to prospective employees and clients
• Redesigning website, transferring from Joomla to WordPress.org and reorganizing content to be more helpful for both clients and prospects
• Increasing Facebook presence by 65% through email marketing
• Facilitating social media
• Moderating internal intranet postings to help monitor engagement
• Organizing client appreciation events with 400+ in attendance
• Creating and approving print and digital marketing collateral
• Creating book showcasing Applied Imaging culture for all employees

Contributing Writer - Enrou

2013

In 2013, I joined the Enrou team as a volunteer contributing writer to expand the Enrou Journal. I used blogging as a tool to showcase brands and highlight global poverty issues.
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Duties included:
• Creating biweekly content about global poverty issues
• Researching human rights abuses affecting global poverty
• Working with photographers to create photo that tells story of each blog post
• Promoting all blog content on social media channels

Marketing Intern - Grand Rapids Civic Theatre

2013

In 2013, I joined the Grand Rapids Civic Theatre team to support the Marketing & Development department.
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Duties and accomplishments included:
• Working with media to promote community theatre and GRCT shows
• Streamlining donation request process
• Organizing community events to promote production of Legally Blonde: The Musical
Researching history of GRCT to promote production of Sherlock Holmes to media during a Mystery History Tour exclusive event
• Orchestrating donor appreciation events during performances
• Assisting with photoshoots of cast members for promotional materials

Graphic Designer - Central Michigan University Ethics Center

2012 -2013

In 2012, I joined the Central Michigan University Ethics Center as its first and sole graphic designer. My primary responsibility was to create signage to display on campus that would grab the attention of and resonate with students on various ethical issues.
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Duties and accomplishments included:
• Creating promotional materials for Piece of the Palace event in August 2013
• Creating promotional posters and brochures for university students about how to vote absentee
• Designing cover for Issues in International Criminal Justice academic journal

Writing Consultant - Central Michigan University Writing Center

2011 -2013

I joined the CMU Writing Center team in 2011. My various writing experiences enabled me to assist students and faculty members with different style guides and writing styles.
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Duties included:
• Assisting students with academic writing
• Helping English as a Second Language students understand English writing

Reporter - Central Michigan Life

2011 -2013

I joined the CM Life team as a reporter in 2011. Throughout my two years on the team, I wrote for both the student life and metro desks.
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Duties included:
• Writing opinion columns and movie reviews for student life desk
• Previewing and covering various events in the Mount Pleasant area for metro desk

President - Invisible Children Registered Student Organization

2009 -2013

I joined the Invisible Children Registered Student Organization at CMU in 2009 and became president of the group a year later. I elevated the group around campus, raising thousands of dollars for communities in central east Africa.
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Duties and accomplishments included:
• Organizing fundraising events and documentary screenings each semester at CMU
• Raising more than $6,500 as a club in one semester to build radio towers in the Democratic Republic of Congo
• Increasing event attendance from 50 people to 250 people in one semester
• Speaking to groups as large as 350 people

Marketing Intern - Celebration! Cinema

2012

In 2012 I joined the marketing team at Celebration! Cinema, a movie theatre chain with 12 locations in 6 markets across west and central Michigan.
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Duties and accomplishments included:
• Helping orchestrate movie premieres, midnight screenings, and Ladies’ Night Out events with more than 500 in attendance
• Working with media partners to promote upcoming movies on the radio, television and print publications
• Creating posters, brochures, coupons and other graphic design elements for use in theaters
• Photographing theater events with Nikon SLR camera
• Analyzing data from individual theaters’ Facebook pages to determine which theaters had best techniques and how to implement these techniques on each individual Facebook page

Marketing Intern - Heart Cry International

2012

In 2012 I had a marketing internship with Heart Cry International, a non-profit organization that helps children in Brazil, Ecuador, Guatemala, Haiti, Myanmar, Nigeria, and the United States.
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Duties and accomplishments included:
• Digitally illustrating a series of children's books from in InDesign
• Traveling to Kampala, Uganda to take promotional photos

education

BS in Journalism, Public Relations, & Marketing | Central Michigan University

2009 - 2013

Honors Program Graduate
Summa cum laude
Study Abroad: Ghana, Summer 2011

professional skills

Email Marketing - 5 Years Experience

75%

Content Marketing - 5 Years Experience

WordPress - 8 Years Experience

HTML & CSS - 10 Years Experience

95%

Adobe InDesign - 13 Years Experience

85%

Adobe Photoshop - 12 Years Experience

75%

Adobe Illustrator - 7 Years Experience

67%

Google Analytics - 6 Years Experience

Social Media Marketing - 6 Years Experience