About Caitlin

Caitlin Honard

Marketing Professional

My name is Caitlin Honard, and I'm a marketing professional who specializes in digital and content marketing. I currently work at Girl Scouts of Western Ohio to simplify and enhance the Girl Scout experience for our members. I have a strong track record in evolving with the ever-changing internet, implementing new and innovative methods along the way. 

My digital marketing experiences have led me toward a specific interest in web design and content marketing. It enables organizations and companies to reach new audiences and develop more personal relationships with members and customers. I use my web design and content marketing skills to further brand messages that have a positive impact on the world.

  • Email caitlin@caitlinhonard.com
  • Phone + 1 616 301 5602

experience

Marketing Manager, Member Experience - Girl Scouts of Western Ohio

2020 - Current

As the Marketing Manager, Member Experience, I develop and implement marketing strategies for current members and volunteers at Girl Scouts of Western Ohio. This includes membership renewal, product program, program events, outdoor program, highest awards, volunteer appreciation, and family giving, as well as overseeing our website and email. I help each team find the right mix of print, digital, video and other marketing techniques to accomplish their goal – while seeking ways to simplify and enhance the Girl Scout experience for our members.
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Duties and accomplishments include:
• Evaluating and expanding content on the Girl Scouts of Western Ohio website using Adobe Experience Manager to provide the best user experience for parents, volunteers, staff, donors, and other stakeholders
• Collaborating with Recruitment, Program, Fund Development, and Volunteer HR teams to develop the best mix of print, digital, video, and other marketing techniques to accomplish their goals
• Presented about transitioning a successful in-person event into a virtual space during the 2021 Council Staff Summit for more than 300 people from Girl Scout councils around the country

Digital Marketing Manager - Girl Scouts of Western Ohio

2016 -2020

In 2016, I joined the Marketing and Communications team at Girl Scouts of Western Ohio (GSWO) as the Digital Marketing Manager. GSWO serves more than 39,000 girls in a 32-county area throughout western Ohio and southeast Indiana, with the support of more than 11,000 dedicated volunteers.
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Duties and accomplishments included:
• Working with multiple cross-functional teams to build a WordPress website showcasing Girl Scouts of Western Ohio camp properties and programs
• Reimagining and rebuilding the camp website as a home base for virtual summer camp in 2020, where we served more than 7,500 girls and expanded our national reach
• Collaborating with cross-functional teams to develop more than 150 virtual programs for girls, parents, and volunteers during the COVID-19 pandemic, growing our Facebook presence by 42% and our YouTube presence by 339%
• Creating a 6-month series of emails welcoming new parents and caregivers to Girl Scouts of Western Ohio, segmenting information based on audience
• Collaborating with cross-functional departments to write and build welcome emails for six different audiences with helpful information for new members
• Writing, editing, and maintaining an editorial calendar for the GSWO Blog, with an overall focus on customer service to parents, caregivers, and volunteers
• Consistently meeting deadlines and establishing strong working relationships with coworkers while working remotely
• Regularly analyzed results of all digital initiatives, using learnings for future plans and presenting findings to senior leadership team
Rebranding the GSWO Instagram account and tripling the Instagram following
• Presenting on Instagram strategy to marketing professionals from other Girl Scout councils at the national Girl Scouts MarComm Conference in June 2017
Rebranding the Early Bird spring renewal campaign, incorporating national branding and messaging with a new spin that would excite both volunteers and girl members, resulting in a 300% increase in renewals in the first phase of the campaign

Founder / Owner - And Possibly Dinosaurs

Ongoing

I designed and launched my online blog in 2014 to help female entrepreneurs navigate the technical side of blogging and design.
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Duties and accomplishments include:
• Writing new content weekly on topics including blogging, design, and career advice
• Planning and maintaining universal content calendar, including blog, social media, and email content
• Growing email list through free worksheets and workbooks for subscribers
• Named a Best Site for Digital Marketing on the 2018 100 Best Sites for Solopreneurs by One Woman Shop

Marketing Manager - Applied Imaging

2013 -2016

In 2013, I was hired as the first internal marketing manager at Applied Imaging. I grew the department from scratch and helped the company grow from a $42 million company in 2013 to a $56 million company in 2015 while partnering with an advertising agency.
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Duties and accomplishments included:
• Writing parody song for and project managing a $25k sing-a-long video to illustrate company culture to prospective employees and clients
• Redesigning website, transferring from Joomla to WordPress.org and reorganizing content to be more helpful for both clients and prospects
• Organizing client appreciation events with 400+ in attendance
• Creating and approving print and digital marketing collateral
• Creating book showcasing Applied Imaging culture for all employees

Graphic Designer - Central Michigan University Ethics Center

2012 -2013

In 2012, I joined the Central Michigan University Ethics Center as the graphic designer. My primary responsibility was to create signage to display on campus that would grab the attention of and resonate with students on various ethical issues.
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Duties and accomplishments included:
• Creating promotional materials for Piece of the Palace event in August 2013
• Creating promotional posters and brochures for university students about how to vote absentee
• Designing cover for Issues in International Criminal Justice academic journal

Writing Consultant - Central Michigan University Writing Center

2011 -2013

I joined the CMU Writing Center team in 2011. My various writing experiences enabled me to assist students and faculty members with different style guides and writing styles.
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Duties included:
• Assisting students with academic writing
• Helping English as a Second Language students understand English writing

Reporter - Central Michigan Life

2011 -2013

I joined the CM Life team as a reporter in 2011. Throughout my two years on the team, I wrote for both the student life and metro desks.
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Duties included:
• Writing opinion columns and movie reviews for student life desk
• Previewing and covering various events in the Mount Pleasant area for metro desk

education

BS in Journalism, Public Relations, & Marketing | Central Michigan University

2009 - 2013

Honors Program Graduate
Summa cum laude
Study Abroad: Ghana, Summer 2011

professional skills

Adobe Experience Manager - 5 Years Experience

WordPress - 10 Years Experience

HTML & CSS - 18 Years Experience

95%

Google Analytics - 8 Years Experience

Email Marketing - 8 Years Experience

75%

Content Marketing - 7 Years Experience

Adobe InDesign - 15 Years Experience

85%

Adobe Photoshop - 14 Years Experience

75%

Adobe Illustrator - 9 Years Experience

67%

Social Media Marketing - 9 Years Experience