As Senior CRM Marketing Manager, I lead a high-performing team of email and SMS marketing specialists, driving the strategy, execution, and optimization of our one-to-one communication programs. I oversee the end-to-end campaign lifecycle, ensuring our email and SMS/MMS initiatives align with business objectives, enhance customer engagement, and maximize ROI. With a deep focus on team leadership, process optimization, and strategic direction, I ensure our CRM programs operate at peak efficiency and effectiveness.
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I work cross-functionally with marketing, design, analytics, and strategy teams to align CRM initiatives with broader business goals, while managing campaign calendars, audience segmentation strategies, and performance analytics. I provide strategic oversight, ensuring campaigns are flawlessly executed, data-driven, and continuously optimized. In addition to directing campaign strategy, I oversee a dedicated QA team responsible for reviewing all CRM touchpoints, ensuring campaigns are error-free, on-brand, and executed with precision.
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As a people-first leader, I mentor and develop a global team of CRM specialists, fostering a culture of accountability, collaboration, and innovation. I set clear priorities, provide ongoing training, and establish best practices to ensure excellence across all CRM touchpoints. By focusing on scalability, automation, QA processes, and data-driven decision-making, I empower my team to drive measurable business impact and long-term customer loyalty.

After two years as an email marketing specialist, I was promoted to Email Marketing Manager and led the team of email specialists in the United States and India.
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As Email Marketing Manager, I managed one-to-one communication development, best practices, and optimization efforts for the overall strategies of the email program at Holiday Inn Club Vacations. I worked cross-functionally with the marketing, design, and strategy teams to coordinate the execution of campaigns, and I advocated for our members and customers through management of the campaign calendar, timelines, and assets.
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I managed and built out the overall email strategy, including the process of executing Marketing Cloud email campaigns and associated landing pages. In addition, I took the lead on the process and implementation of QA and reviewed of all email marketing campaigns and CRM touchpoints to ensure accuracy, high quality, and error-free implementation.
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As manager of a team of email specialists, I ensured their efforts were aligned with the overall email marketing strategy and educated and trained them on email and Marketing Cloud best practices.

After four months contracting with the company, I was hired internally and promoted to Senior Email Marketing Specialist.
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I used Salesforce Marketing Cloud and HTML / CSS to develop dynamic email marketing campaigns. In this role, I grew and maintained the email marketing program, assisting with cross-departmental support, audience segmentation and targeting, building and sending email campaigns, testing and reporting, and supporting email policies and best practices.

Contracted through Apex Systems
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I used Salesforce Marketing Cloud and HTML / CSS to develop dynamic email marketing campaigns. In this role, I grew and maintained the email marketing program, assisting with cross-departmental support, audience segmentation and targeting, building and sending email campaigns, testing and reporting, and supporting email policies and best practices.

After five months with the company, I was promoted to CRM & Email Strategy Specialist / Copywriter at Six Flags. I led the email marketing strategy for nearly 17 million email subscribers at Six Flags, including all 27 North American parks. I oversaw, edited, and developed all content for email marketing using Salesforce Marketing Cloud, HTML, and CSS.

As the Digital Editor/Copywriter, I oversaw, edited, and provided content for park newsletters with nearly 17 million subscribers. I also provided and edited content for Six Flags websites and coordinated with park marketing teams and corporate departments to provide content for online Pass Portals.
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Duties and accomplishments included:
• Overseeing, writing, and producing every aspect of 17 bi-weekly digital newsletters with a reach of more than 12 million subscribers
• Managing each park's editorial calendar
• Preparing up to 20 articles per week on a variety of park-related topics
• Collecting and preparing ancillary newsletter content, including calendar entries, images, text advertisements, contests, and other relevant materials
• Writing clear, compelling copy

As the Marketing Manager, Member Experience, I developed and implemented marketing strategies for current members and volunteers at Girl Scouts of Western Ohio. This included membership renewal, product program, program events, outdoor program, highest awards, volunteer appreciation, and family giving, as well as overseeing the website and email marketing. I helped each team find the right mix of print, digital, video and other marketing techniques to accomplish their goal – while seeking ways to simplify and enhance the Girl Scout experience for our members.
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Duties and accomplishments included:
• Evaluating and expanding content on the Girl Scouts of Western Ohio website using Adobe Experience Manager to provide the best user experience for parents, volunteers, staff, donors, and other stakeholders
• Collaborating with Recruitment, Program, Fund Development, and Volunteer HR teams to develop the best mix of print, digital, video, and other marketing techniques to accomplish their goals
• Presented about transitioning a successful in-person event into a virtual space during the 2021 Council Staff Summit for more than 300 people from Girl Scout councils around the country

In 2016, I joined the Marketing and Communications team at Girl Scouts of Western Ohio (GSWO) as the Digital Marketing Manager. GSWO serves more than 39,000 girls in a 32-county area throughout western Ohio and southeast Indiana, with the support of more than 11,000 dedicated volunteers.
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Duties and accomplishments included:
• Working with multiple cross-functional teams to build a WordPress website showcasing Girl Scouts of Western Ohio camp properties and programs
• Reimagining and rebuilding the camp website as a home base for virtual summer camp in 2020, where we served more than 7,500 girls and expanded our national reach
• Collaborating with cross-functional teams to develop more than 150 virtual programs for girls, parents, and volunteers during the COVID-19 pandemic, growing our Facebook presence by 42% and our YouTube presence by 339%
• Creating a 6-month series of emails welcoming new parents and caregivers to Girl Scouts of Western Ohio, segmenting information based on audience
• Collaborating with cross-functional departments to write and build welcome emails for six different audiences with helpful information for new members
• Writing, editing, and maintaining an editorial calendar for the GSWO Blog, with an overall focus on customer service to parents, caregivers, and volunteers
• Consistently meeting deadlines and establishing strong working relationships with coworkers while working remotely
• Regularly analyzed results of all digital initiatives, using learnings for future plans and presenting findings to senior leadership team
• Rebranding the GSWO Instagram account and tripling the Instagram following
• Presenting on Instagram strategy to marketing professionals from other Girl Scout councils at the national Girl Scouts MarComm Conference in June 2017
• Rebranding the Early Bird spring renewal campaign, incorporating national branding and messaging with a new spin that would excite both volunteers and girl members, resulting in a 300% increase in renewals in the first phase of the campaign

I designed and launched my online blog in 2014 to help female entrepreneurs navigate the technical side of blogging and design.
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Duties and accomplishments include:
• Writing new content weekly on topics including blogging, design, and career advice
• Planning and maintaining universal content calendar, including blog, social media, and email content
• Growing email list through free worksheets and workbooks for subscribers
• Named a Best Site for Digital Marketing on the 2018 100 Best Sites for Solopreneurs by One Woman Shop

In 2013, I was hired as the first internal marketing manager at Applied Imaging. I grew the department from scratch and helped the company grow from a $42 million company in 2013 to a $56 million company in 2015 while partnering with an advertising agency.
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Duties and accomplishments included:
• Writing parody song for and project managing a $25k sing-a-long video to illustrate company culture to prospective employees and clients
• Redesigning website, transferring from Joomla to WordPress.org and reorganizing content to be more helpful for both clients and prospects
• Organizing client appreciation events with 400+ in attendance
• Creating and approving print and digital marketing collateral
• Creating book showcasing Applied Imaging culture for all employees

In 2012, I joined the Central Michigan University Ethics Center as the graphic designer. My primary responsibility was to create signage to display on campus that would grab the attention of and resonate with students on various ethical issues.
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Duties and accomplishments included:
• Creating promotional materials for Piece of the Palace event in August 2013
• Creating promotional posters and brochures for university students about how to vote absentee
• Designing cover for Issues in International Criminal Justice academic journal

I joined the CMU Writing Center team in 2011. My various writing experiences enabled me to assist students and faculty members with different style guides and writing styles.
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Duties included:
• Assisting students with academic writing
• Helping English as a Second Language students understand English writing

I joined the CM Life team as a reporter in 2011. Throughout my two years on the team, I wrote for both the student life and metro desks.
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Duties included:
• Writing opinion columns and movie reviews for student life desk
• Previewing and covering various events in the Mount Pleasant area for metro desk